Agenda – Draft 4-10


  • 7:30-9am – Get Up and Get Moving: Check in and breakfast
  • 9:00am-9:30am Opening Session: Welcome
  • 9:30am-10:30am –Featured Session: Healthy Habits for Life with Sesame Street – Jeanette Betancourt, Ed.D., Sesame Workshop Senior Vice President for U.S. Social Impact

The childhood obesity rate has tripled in the past 30 years. Presently, 1 in 3 children in the United States is overweight or obese. Sesame Street is committed to reversing this trend by connecting with preschoolers when they are forming their eating, exercise, and hygiene habits, and setting them on track for a lifetime of wellness.  It turns out that Sesame Street’s furry friends have a remarkable ability to promote better choices. A 2010 study concludes that when children are shown fruits and vegetables linked with favorite Sesame Street characters, they choose those foods at a much higher rate — and eat more of them. Even broccoli.  Since 2004, Sesame has been integrating messages about healthy food choices and exercise into Sesame Street as part of our Healthy Habits for Life initiative. Hear more in our opening session with Sesame’s Senior Vice President for U.S. Social Impact, Jeanette Betancourt!

11:00am- 12:00pm – ‘How- To’ Breakouts
1) How to Zone it: How to Build Active Living into Your Local Zoning Regulations – Judy Robinson, Design 4 Active Sacramento
Learn how to Design 4 Active Sacramento successfully made the improvement of public health a goal of city housing through Sacramento County’s Housing Element. Learn how Sacramento County’s Design Guidelines were used to identify the guidelines that promote physical activity and health and add active design features into development projects.
3) How to Play Test: Prototypes to Final Design: Testing Play Ideas for Success in Urban Areas – Missy Benson, PlayWorld and Naudy Martinez, KaBoom!
What challenges are exposed during play tests? How can temporary play designs adapt into permanent play interventions in cities? We will examine case studies of the Play Everywhere Challenge and the Extraordinary Playscapes Exhibition. There are two objectives (1) Learn how to adapt lessons learned and best practices from projects presented into current of future work. (2) Learn the importance of participatory planning in developing playbased interventions.
3) How to Set Expectations: How to Set Expectations for Health Outcomes in Funding – NiCole R Keith, Ph.D., FACSM, Indiana University – Purdue University Indianapolis and Natalia Swanson, Mary Black Foundation
In this session, learn how to better understand the foundation and grant making process by actively managing expectations in the grant making relationship. Learn how a regional foundation establishes priorities, looks at community needs, and where physical activity plays a role.

4) How to Advocate: Active Advocacy – How to Be a Community Advocate for Active Living – Jenifer Joy Madden

A nuts-and-bolts “How To Be a Community Advocate for Active Living” workshop where you will learn the 5 basic steps for identifying and successfully tackling an infrastructure issue that is a barrier to health.

  • 12:00pm-1:30pm – Lunch & Walks
    Playability Walk with Naudy Martinez, KaBOOM!
    – Grab lunch, and walk through some of Richmond’s public spaces! We’ll consider how playful the environment is and how children could play there. In just a few minutes, we’ll see the possibilities and generate ideas, ranging from sliding down the banisters to hiding under benches.
    Equity Walk with Initiatives of Change – Grab lunch, and walk through downtown Richmond! See and discuss infrastructure and history as it impacts hindering or helping to create a more equitable community.

 1:30pm-2:30pm Featured Session: Starting Up Equitable, Active Cities with Gabe Klein, Co-founder – CityFi and former Commissioner Chicago/Washington DC Departments of Transportation

With the advent of self-driving vehicles and other technological shifts upon us, Gabe Klein asks how we can close the gap between the energized, aggressive world of start-ups and the complex bureaucracies struggling to change beyond a geologic time scale. From his experience as a food-truck entrepreneur to a ZipCar executive and a city transportation commissioner, Klein’s career has focused on bridging the public-private divide, finding and celebrating shared goals, and forging better cities with more nimble, consumer-oriented bureaucracies.

During his presentation, Klein will identify the larger macro trends in society; address process innovation and governance; and talk about how city leaders are reorganizing their urban systems to be synergistic rather than at odds with one another and the city’s goals. High return public-private partnerships, active transportation, and enhanced public space projects all play a role in the ideal city of the future.

Klein will demonstrate how to affect big, directional change in cities—and how to do it fast. Klein’s objective is to inspire what he calls “public entrepreneurship,” a start-up-pace energy within the public sector, brought about by leveraging the immense resources at its disposal.  Klein offers guidance for cutting through the morass, and a roadmap for getting real, meaningful projects done quickly and having fun while doing it.

  • 3:00pm-4:00pm Empowering Individuals to Live Active Lifestyles: A Conversation with Olympian Dominique Dawes with James Blue, PBS Newshour
    Movement Makers is excited to bring a three-time Olympian, mom, and former co-chair of the President’s Council on Fitness, Sports, and Nutrition Dominique Dawes to Richmond for a conversation about active living. Dominique’s athletic history has served as a great foundation for her inspiring messages on leadership, personal drive, and the importance of living a healthy lifestyle. She’ll bring her message to Movement Makers to emphasize the importance of creating daily physical activity opportunities and engage with summit attendees on best practices for active living.
  • 5:00pm –The 2017 Active RVA Awards
    We’ll recognize the 2016-17 Active RVA-Certified schools, workplaces, and early childhood education centers. We’ll also reveal the winners of the Changemaker Award and Infrastructure of the Year Award.


  • 7:00am-8:00am– Let’s Go! Join us for an early morning activity to set the mood for the day! You’ll have your choice of a group run, bike ride, or fitness class.
  • 8:00-8:50am –Get Up and Get Moving: Check in and breakfast
  • 9:00am-9:15am – Opening Session:Welcome
  • 9:15am-10:15am Featured Presentation: Toward a Nature-Rich Urban Future: How Your City Can Lead the Way – Richard Louvauthor of Last Child in the Woods and The Nature Principle, and co-founder of the Children & Nature Network (with introduction by Tim Joyce, CEO, The Greater Richmond YMCA)

As of 2008, for the first time in human history, more people live in cities than live in the countryside. This unprecedented change, as it advances, will lead us down two possible paths: one is toward a gradual decay of the already fragile relationship between humans and the rest of the natural world; the other is toward the rise of nature-rich cities — ones that can become incubators of biodiversity and engines of human health, through nature.

  • 10:45am- 11:45am – ‘How-To’ Breakouts
    1How to Support Collaboration and Active Living through Online Tools/Social MediaAmanda Merck, Salud America! – Institute for Health Promotion Research at UT Health San Antonio

Guided by the Social Cognitive Theory (SCT), Salud America! curates Salud Hero videos to influence individual health knowledge, foster observational learning, and improve self- and collective-efficacy. Curation is an emerging strategy that uses a systematic and refined process to filter health messages and prevent mixed messaging and information overload. These videos provide a step-by-step process of the under the growing healthy change policy spectrum in a didactic manner to encourage followers to start or support healthy policy, systems, or environmental change in their school or community.  SaludToday also organizes weekly #SaludTues Tweetchats with nationwide partners, which often reach over 300,000 Twitter users. The Tweetchats are 60-minute, pre-scripted chats about a specific topic with 2-4 cohosts who are often experts in the topic area. Tweetchats are an excellent tool to not only grow your Twitter base, but to more deeply connect with Twitter users about specific issues, such as active living. Learn how to adapt Salud Today’s nationwide #SaludTues Tweetchat model to organize a Tweetchat at the local level with community partners.

2) How to Assess Health: HIA 101 – How to do a Health Impact Assessment for your Community – Katherine Hebert, Centralina Council of Governments
In the first of two HIA sessions, learn how to evaluate the potential health effects of a plan, project, or policy before it is built or implemented. HIA brings potential positive and negative public health impacts and considerations to the decision-making process for plans, projects, and policies that fall outside traditional public health arenas such as transportation and land use. An HIA provides practical recommendations to increase positive health effects and minimize negative health effects
3) How to Build Bridges: Community Integrated Health and Exercise as Medicine – William Thornton, Association Director of Community Health & Wellness, The YMCA of Greater Richmond; Johanna Ferguson, MNS, ACSM, Jefferson College of Health Sciences
Many strategies to address chronic disease or treat injuries focus on the health care system instead of community based strategies that can prevent the occurrence and reoccurrence of illness.  Then community based strategies often fail to connect with the health care system to bridge a connection with the clinic. Many chronic diseases can be prevented, delayed, or alleviated by making positive lifestyle changes. The Centers for Disease Control and Prevention estimates that if poor diet, inactivity, and smoking risk factors are eliminated, it would prevent 80% of heart disease and stroke, 80% of type 2 diabetes, and 40% of cancer. This session will look at a Community Integrated Health approach to increasing physical activity in individuals with chronic disease and highlight practical examples of community partnerships to increase physical activity in individuals with chronic disease.How does a small fitness business track outcomes for physician referral? Learn how to foster connections between health care and fitness professionals to better expand resources and opportunities within the fitness community for addressing chronic health issues.

4) How to Understand Where: Physical Activity, Zip Codes, and Life Expectancy – Steven Woolf, MD, MPH, Virginia Commonwealth University
This session features the lead author of the groundbreaking study on how your neighborhood can affect your health. Learn how social and economic factors have an influence on health and life expectancy. These include education, income level, race, and neighborhood conditions such as unsafe housing, proximity to transportation, active living, and access to healthy foods.

  • 11:45am-1:00pm– Lunch, Interactive Activities, Discussions, and Facilitated Networking

Playability Walk with Naudy Martinez, KaBOOM! – Grab lunch, and walk through some of Richmond’s public spaces! We’ll consider how playful the environment is and how children could play there. In just a few minutes, we’ll see the possibilities and generate ideas, ranging from sliding down the banisters to hiding under benches.
Equity Walk with Initiatives of Change – Grab lunch, and walk through downtown Richmond! See and discuss infrastructure and history as it impacts hindering or helping to create a more equitable community.

1:00pm-2:00pm ‘How-To’ Breakouts
1) How to Assess Health Part Two: HIA 102: Health Impact Assessment in Real Time: A Case Study – Katherine Hebert, Centralia Council of Governments
Part Two – a real time HIA! Do the major steps in conducting an HIA on site–including screening, scoping, assessing, making recommendations, reporting, and monitoring and evaluation.
2) How to Build It: An Uphill Battle: How to Build Bikeways and Paths in Rural and Suburban Areas, Max Hepp-Buchanan, Bike Walk RVA and Heather Barrar, Chesterfield County
This session will take an in-depth look at the trials and tribulations of planning for bicyclists and pedestrians in a rural/suburban county with conservative values and politics. Chesterfield County, VA, is part of a regional metro area and has a population of 337,000. About half the county is rural. The Bikeways and Trails Plan was developed as a chapter of the Comprehensive Plan with extensive research and public engagement on the part of the County project team. Heather Barrar, Principal Planner with Chesterfield County, will discuss the approaches used to reach out to residents, how the plan was drafted using best practices from across the state, and how the project team worked to build consensus and support for the plan and ultimately an ordinance over approximately three years. Max Hepp-Buchanan, Director of Bike Walk RVA, will discuss how a how bicycle and roadway safety advocates and underserved communities came together to tell a diverse range of stories about the need for better infrastructure in the face of organized opposition to the plan. This session will focus on relaying lessons learned to fellow transportation and planning staff as well as the advocacy community.

3) How to support Physical Activity for specific populations: Cat Anthony, Director of Operations – Sportable; Kevin Rosenblum, Triathlon Director/Veteran – Team RWB

This session will educate participants on different physical disabilities and how to integrate people with disabilities into sports through competitions, schools, and local sports and fitness organizations. We will give an example on how our organization, Sportable, saw an equity need in the community and tried to meet that need through transformational sports.  Sportable is a Richmond nonprofit that provides sports opportunities to people with physical disabilities or visual impairments.  Sportable utilized collaborative partnerships to reach a vulnerable population that had little access to sports.  This presentation will give attendees ideas and tips on ways to integrate them into their communities.

Learn about Team RWB’s mission of Enrichment for veterans. This presentation will define Enrichment as quality relationships and experiences that contribute to life satisfaction and overall wellbeing for veterans. The concept of enrichment consists of three core components—health, people, and purpose—that define a rich life.  Enrichment Equation: Enrichment = Health + People + Purpose

People: Creating authentic connections (defined as genuine, quality, supportive relationships that generate mutual trust and accountability), reflected in an increased number of close relationships and improvements in teammates’ sense of belonging, purpose, and community engagement.

Health: Creating frequent opportunities for team members to connect through fitness, sports, and recreation to improve physical, mental, and emotional wellbeing.

Purpose: Engaging members in meaningful team and community-based experiences such as leadership and service that, beyond physical and social activities, renew self-identity and purpose in life.

2:15pm-3:15pm – Featured PresentationDesigning for Play and Active Living for Your Community with James Siegel, CEO of KaBOOM!in conversation with Mimi Kirk, writer for The Atlantic’s CityLab (with introduction by Craig Cronheim, Vice President, Human Resources and Loss Prevention at CarMax)
Join us for a discussion of the importance of play in built environments and how building healthy places can lead to healthier individuals, families, and communities.

  • 3:15pm-3:45pm The Next Steps
    Hear about the important next steps in the movement and about Friday add-on sessions.
  • 7:00pm Dominion Riverrock Film Festival

FRIDAY MAY 19, 2017 –


Even if you can’t make it to the summit, you can always register for these add-ons separately! Just complete a registration form, and email it to

  • 7:30am-8:30am – Breakfast On Your Own & Check In
  • 8:30am-9:00am – Transportation to Add-on Sessions
  • 9:00am-3pm – Track 1: Workplace Wellbeing and Physical Activity  Workplace wellbeing has become an important part of health promotion for companies. But what does it look like to support healthy behaviors and improve health outcomes while at work? How can employees be more physically active at the office? This one day tour and workshop will take you to nationally recognized companies in the Richmond region that have excelled at incorporating physical activity into their daily work.  Visit companies to see first hand their award winning designs and hear how their efforts to incorporate physical activity have influenced productivity, insurance deductibles, corporate culture, and economics.  We will end the tour at the Active RVA certified The Frontier Project for a tour of their innovative workplace, a late lunch, and panel discussion with workplace wellbeing experts on lessons learned from an evolving work culture. Don’t miss this opportunity to see physical activity in companies leading the charge from the inside!  ($150)
  • 9:00am-3pm – Track 2: Event Creation Workshop Events provide an amazing opportunity to showcase an active lifestyle in a community.  They can help to build awareness and support for active living in a community.  This one day workshop helps you learn about the pros and cons of creating new events for your community.  You will learn how to assemble the details about the research and development for an event plan.  Facilitated sessions will help you identify the best opportunities for your city.  Experts with experience creating events will present their secrets and best practices for creating impactful events.  A behind the scenes tour of Dominion Riverrock, the nation’s largest outdoor sports and music festival provides you with insight into inner workings of a major event created to promote Richmond’s riverfront.  If your organization is thinking of creating its own events, whether it is a 5k run or a huge multi-sports festival, you won’t want to miss the Event Creation Workshop on May 19. ($150)
  • 6:00pm  Dominion Riverrock Filthy 5k Mud Run! The Filthy 5k Mud Run kicks off Dominion Riverrock with some down and dirty fun. It’s not just a trail run with rugged terrain – as if the roots, rocks and uneven ground aren’t tough enough! Be prepared to trudge through the James River, rock hop across the dry way and climb, crawl and leap over other natural obstacles along the course. There may be an ice cold beer awaiting you (if you’re 21, of course), but first you have to crawl through a massive mud pit at the finish line!