Movement Makers goes beyond best practices and will help community health advocates interested in making a lasting difference through physical activity in schools, workplaces, and throughout their communities. Hear from engaging and informative experts who will cover a variety of topics ranging from health equity to workplace wellness to bicycle and pedestrian infrastructure. You’ll hear stories about policies changed, advocacy wins, innovative school initiatives, and more. Come be part of the action!
Want to see who else is attending? Check it out here

Wednesday May 17, 2017

7:30-9am – Check in and breakfast
9:00am-9:30am  Opening Session: Welcome
9:30am-10:30am – Featured Session: Healthy Habits for Life with Sesame Street
Jeanette Betancourt, Ed.D., Sesame Workshop Senior Vice President for U.S. Social Impact

11:00am- 12:00pm – ‘How- To’ Breakouts
1) How to Zone it: How to Build Active Living into Your Local Zoning Regulations
      Judy Robinson, Design 4 Active Sacramento
2) How to Play Test: Prototypes to Final Design: Testing Play Ideas for Success in Urban Areas
      Missy Benson, PlayWorld
      Naudy Martinez, KaBoom!

3) How to Engage Funders: How to Set Expectations for Health Outcomes in Funding
      NiCole R Keith, Ph.D., FACSM, Indiana University – Purdue University Indianapolis
      Natalia Valenzuela Swanson, The Mary Black Foundation
4) How to Advocate: Active Advocacy – How to Be a Community Advocate for Active Living
      Jenifer Joy Madden, Author and Founder,

12:00pm-1:30pm – Lunch & Walks
             Playability Walk with Naudy Martinez, KaBOOM!
             Equity Walk with Initiatives of Change

1:30pm-2:30pm  Featured SessionStarting Up Equitable, Active Cities
Gabe Klein, Co-founder – CityFi, former Commissioner Chicago/Washington DC Departments of Transportation

3:00pm-4:00pm  Featured Session: Empowering Individuals to Live Active Lifestyles
Dominique Dawes, Olympian
James Blue, PBS Newshour

5:00pm – The 2017 Active RVA Awards!

Thursday May 18, 2017

7:00am-8:00am – Let’s Go Walk, Run, and Yoga!
8:00-8:50am – Get Up and Get Moving: Check in and breakfast
9:00am-9:15am – Opening Session: Welcome
9:15am-10:15am  Featured Session: Toward a Nature-Rich Urban Future: How Your City Can Lead the Way
Richard Louv, author of Last Child in the Woods and The Nature Principle, and co-founder of the Children & Nature Network

Introduction by Tim Joyce, CEO, The Greater Richmond YMCA

10:45am- 11:45am – ‘How-To’ Breakouts
1) How to Support Collaboration and Active Living through Online Tools/Social Media
       Amanda Merck, Salud America! – Institute for Health Promotion Research at UT Health San Antonio
2) How to Assess Health: HIA 101 – How to do a Health Impact Assessment for your Community
       Katherine Hebert, Centralina Council of Governments
3) How to Build Bridges: Community Integrated Health and Exercise as Medicine
       Johanna Ferguson, MNS, ACSM, Jefferson College of Health Sciences
       William Thornton, Association Director of Community Health & Wellness, The YMCA of Greater Richmond

4) How to Understand Where: Physical Activity, Zip Codes, and Life Expectancy
       Steven Woolf, MD, MPH, Virginia Commonwealth University

11:45am-1:00pm – Lunch and Walks
               Playability Walk with Naudy Martinez, KaBOOM!
               Equity Walk with Initiatives of Change

1:00pm-2:00pm  ‘How-To’ Breakouts
1) How to Assess Health Part Two: HIA 102: Health Impact Assessment in Real Time: A Case Study
     Katherine Hebert, Centralia Council of Governments
2) How to Build It: An Uphill Battle: How to Build Bikeways and Paths in Rural and Suburban Areas
     Max Hepp-Buchanan, Bike Walk RVA
     Heather Barrar, Chesterfield County   

3) How to Support Physical Activity for Specific Populations   

     Cat Anthony, Director of Operations – Sportable 
     Kevin Rosenbaum, Triathlon Director/Veteran – Team RWB

2:15pm-3:15pm – Featured SessionDesigning for Play and Active Living for Your Community
James Siegel, CEO of KaBOOM!
Mimi Kirk, writer for The Atlantic’s CityLab
Introduction by Craig Cronheim, Vice President, Human Resources and Loss Prevention at CarMax

3:15pm-3:45pm  The Next Steps/Closing
7:00pm  Dominion Riverrock Film Festival

Friday May 19, 2017 –

add-on sessions

Even if you can’t make it to the summit, you can always register for these add-ons separately! Just complete a registration form, and email it to

  • 7:30am-8:30am – Breakfast & Check In
  • 8:30am-9:00am – Transportation to Add-on Sessions
  • 9:00am-3pm – Track 1: Workplace Wellbeing Tour This one day tour and workshop will take you to 3 of Richmond’s nationally recognized companies that have excelled at incorporating physical activity into their daily work. Visit CarMax’s new Shockoe Bottom office before we head to the CarMax national headquarters to speak with CarMax leadership about their support of employee physical activity. Find out how CarMax has been named one of Fortune Magazine’s 100 Best Companies to Work for 13 years straight!Then to McKesson, who revamped their headquarters to focus on workplace wellbeing. McKesson now has a state-of-the-art workplace in its Richmond divisional headquarters and offers collaborative workstations, a gym, and walking trails on campus. Employee wellness is a focus of its Vitality program, award winning for excellence in health improvement and cost savings. McKesson was named as one of Richmond’s Best Places to work by Richmond Magazine in 2017.We will end the tour at the Active RVA certified The Frontier Project (one of Outside Magazine’s ‘Best Places to Work’ and ‘Top Workplaces’ in Virginia) for a tour of their innovative workplace, a late lunch, and panel discussion with workplace wellbeing experts on lessons learned from an evolving work culture.Don’t miss this opportunity to see physical activity in companies leading the charge from the inside! ($150)
  • 9:00am-3pm – Track 2: Event Creation Workshop Events provide an amazing opportunity to showcase an active lifestyle in a community.  They can help to build awareness and support for active living in a community.  This one day workshop helps you learn about the pros and cons of creating new events for your community.  You will learn how to assemble the details about the research and development for an event plan.  Facilitated sessions will help you identify the best opportunities for your city.  Experts with experience creating events will present their secrets and best practices for creating impactful events.  A behind the scenes tour of Dominion Riverrock, the nation’s largest outdoor sports and music festival provides you with insight into inner workings of a major event created to promote Richmond’s riverfront.  If your organization is thinking of creating its own events, whether it is a 5k run or a huge multi-sports festival, you won’t want to miss the Event Creation Workshop on May 19. ($150)
  • 6:00pm  Dominion Riverrock Filthy 5k Mud Run! The Filthy 5k Mud Run kicks off Dominion Riverrock with some down and dirty fun. It’s not just a trail run with rugged terrain – as if the roots, rocks and uneven ground aren’t tough enough! Be prepared to trudge through the James River, rock hop across the dry way and climb, crawl and leap over other natural obstacles along the course. There may be an ice cold beer awaiting you (if you’re 21, of course), but first you have to crawl through a massive mud pit at the finish line!