Movement Makers goes beyond best practices and will help community health advocates interested in making a lasting difference through physical activity in schools, workplaces, and throughout their communities. Hear from engaging and informative experts who will cover a variety of topics ranging from health equity to workplace wellness to bicycle and pedestrian infrastructure. You’ll hear stories about policies changed, advocacy wins, innovative school initiatives, and more. Come be part of the action!

Wednesday May 17, 2016

    • 7:30-9am – Get Up and Get Moving: Check in and breakfast
    • 9:00am-9:30am  Opening Session: Welcome
    • 9:30am-10:30am – Featured Session: Inspiring Physical Activity in Children and Schools  (Speaker to be announced soon!)
      Schools and child care providers have the opportunity to help lay a healthy foundation for a lifetime of active living. In this featured session, we will explore easy-to-use, fun lessons and activities that will fit in with your existing routines and curriculum. We’ll also discuss ways to establish a connection with children’s families so that they can continue to practice healthy habits at home.
    • 11:00am- 12:00pm – ‘How- To’ Breakouts
      1) How to Get It Together: How to Build a Collaborative Effort for Physical Activity in Your Community
      Diverse community partners can help create a culture of physical activity. Learn how to build collaborative efforts in your city through outreach, messaging, and examples of diverse partners working to improve active living.
      2) How to Zone it: How to Build Active Living into Your Local Zoning Regulations – Judy Robinson, Design 4 Active Sacramento
      Learn how to Design 4 Active Sacramento successfully made the improvement of public health a goal of city housing through Sacramento County’s Housing Element. Learn how Sacramento County’s Design Guidelines were used to identify the guidelines that promote physical activity and health and add active design features into development projects.
      3) How to Play Test: Prototypes to Final Design: Testing Play Ideas for Success in Urban Areas – Missy Benson, PlayWorld and Naudy Martinez, KaBoom!
      What challenges are exposed during play tests? How can temporary play designs adapt into permanent play interventions in cities? We will examine case studies of the Play Everywhere Challenge and the Extraordinary Playscapes Exhibition. There are two objectives (1) Learn how to adapt lessons learned and best practices from projects presented into current of future work. (2) Learn the importance of participatory planning in developing playbased interventions.
      4) How to Build It: An Uphill Battle: How to Build Bikeways and Paths in Rural and Suburban Areas, Max Hepp-Buchanan, Bike Walk RVA and Heather Barrar, Chesterfield County
      This session will take an in-depth look at the trials and tribulations of planning for bicyclists and pedestrians in a rural/suburban county with conservative values and politics. Chesterfield County, VA, is part of a regional metro area and has a population of 337,000. About half the county is rural. The Bikeways and Trails Plan was developed as a chapter of the Comprehensive Plan with extensive research and public engagement on the part of the County project team. Heather Barrar, Principal Planner with Chesterfield County, will discuss the approaches used to reach out to residents, how the plan was drafted using best practices from across the state, and how the project team worked to build consensus and support for the plan and ultimately an ordinance over approximately three years. Max Hepp-Buchanan, Director of Bike Walk RVA, will discuss how a how  bicycle and roadway safety advocates and underserved communities came together to tell a diverse range of stories about the need for better infrastructure in the face of organized opposition to the plan. This session will focus on relaying lessons learned to fellow transportation and planning staff as well as the advocacy community.
  • 12:00pm-1:30pm – Lunch & Walks
    Playability Walk with Naudy Martinez, KaBOOM! – Grab lunch, and walk through some of Richmond’s public spaces! We’ll consider how playful the environment is and how children could play there. In just a few minutes, we’ll see the possibilities and generate ideas, ranging from sliding down the banisters to hiding under benches.
    Equity Walk – Grab lunch, and walk through downtown Richmond! See and discuss infrastructure as it impacts on hindering or helping to create a more equitable community.
  • 1:30pm-2:30pm  Featured Session: Starting Up Equitable, Active Cities
    (Speaker to be announced soon!)
  • 3:00pm-4:00pm  Empowering Individuals to Live Active Lifestyles: A Conversation with Olympian Dominique Dawes with James Blue, PBS Newshour
    Movement Makers is excited to bring a three-time Olympian, mom, and former co-chair of the President’s Council on Fitness, Sports, and Nutrition Dominique Dawes to Richmond for a conversation about active living. Dominique’s athletic history has served as a great foundation for her inspiring messages on leadership, personal drive, and the importance of living a healthy lifestyle. She’ll bring her message to Movement Makers to emphasize the importance of creating daily physical activity opportunities and engage with summit attendees on best practices for active living.
  • 5:00pm – The 2017 Active RVA Awards
    We’ll recognize the 2016-17 Active RVA-Certified schools, workplaces, and early childhood education centers. We’ll also reveal the winners of the Changemaker Award and Infrastructure of the Year Award.

Thursday May 18, 2017

  • 7:00am-8:00am – Let’s Go! Join us for an early morning activity to set the mood for the day! You’ll have your choice of a group run, bike ride, or fitness class.
  • 8:00-8:50am – Get Up and Get Moving: Check in and breakfast
  • 9:00am-9:15am – Opening Session: Welcome
  • 9:15am-10:15am  Featured Presentation: Richard Louv, author of Last Child in the Woods and The Nature Principle, and co-founder of the Children & Nature Network
  • 10:45am- 11:45am – ‘How-To’ Breakouts
    1) How to Set Expectations: How to Set Expectations for Health Outcomes in Funding – NiCole R Keith, Ph.D., FACSM, Indiana University – Purdue University Indianapolis and Natalia Swanson, Mary Black Foundation
    In this session, learn how to better understand the foundation and grant making process by actively managing expectations in the grant making relationship. Learn how a regional foundation establishes priorities, looks at community needs, and where physical activity plays a role.
    2) How to Assess Health: HIA 101 – How to do a Health Impact Assessment for your Community – Katherine Hebert, Centralina Council of Governments
    In the first of two HIA sessions, learn how to evaluate the potential health effects of a plan, project, or policy before it is built or implemented. HIA brings potential positive and negative public health impacts and considerations to the decision-making process for plans, projects, and policies that fall outside traditional public health arenas such as transportation and land use. An HIA provides practical recommendations to increase positive health effects and minimize negative health effects
    3) How to Reach Out: Exercise as Medicine – Practical Ways to Implement Exercise as Medicine in Various Settings – Johanna Ferguson, MNS, ACSM, Jefferson College of Health Sciences
    How does a small fitness business track outcomes for physician referral? Learn how to foster connections between health care and fitness professionals to better expand resources and opportunities within the fitness community for addressing chronic health issues.
    4) How to Understand Where: Physical Activity, Zip Codes, and Life Expectancy – Steven Woolf, MD, MPH, Virginia Commonwealth University
    This session features the lead author of the groundbreaking study on how your neighborhood can affect your health. Learn how social and economic factors have an influence on health and life expectancy. These include education, income level, race, and neighborhood conditions such as unsafe housing, proximity to transportation, active living, and access to healthy foods.
  • 11:45am-1:00pm – Lunch, Interactive Activities, Discussions, and Facilitated Networking
  • 1:00pm-2:00pm ‘How-To’ Breakouts
    5) How to Advocate: Active Advocacy – How to Be a Community Advocate for Active Living – Jenifer Joy Madden
    6) How to Assess Health Part Two: HIA 102: Health Impact Assessment in Real Time: A Case Study – Katherine Hebert, Centralia Council of Governments
    Part Two – a real time HIA! Do the major steps in conducting an HIA on site–including screening, scoping, assessing, making recommendations, reporting, and monitoring and evaluation.
    7) This Could Be You: Submit Your Proposal for a Panel or Presentation
    8) This Could Be You: Submit Your Proposal for a Panel or Presentation
  • 2:15pm-3:15pm – Featured Presentation: Designing for Play and Active Living for Your Community with James Siegel, CEO of KaBOOM!
    Join us for a discussion of the importance of play in built environments and how building healthy places can lead to healthier individuals, families, and communities.
  • 3:15pm-3:45pm  The Next Steps
    Hear about the important next steps in the movement and about Friday add-on sessions.
  • 7:00pm  Dominion Riverrock Film Festival

Friday May 19, 2017 –

add-on sessions

Even if you can’t make it to the summit, you can always register for these add-ons separately! Just complete a registration form, and email it to

  • 7:30am-8:30am – Breakfast & Check In
  • 8:30am-9:00am – Transportation to Add-on Sessions
  • 9:00am-3pm – Track 1: Workplace Wellbeing and Physical Activity  Workplace wellbeing has become an important part of health promotion for companies. But what does it look like to support healthy behaviors and improve health outcomes while at work? How can employees be more physically active at the office? This one day tour and workshop will take you to nationally recognized companies in the Richmond region that have excelled at incorporating physical activity into their daily work.  Visit companies to see first hand their award winning designs and hear how their efforts to incorporate physical activity have influenced productivity, insurance deductibles, corporate culture, and economics.  We will end the tour at the Active RVA certified The Frontier Project for a tour of their innovative workplace, a late lunch, and panel discussion with workplace wellbeing experts on lessons learned from an evolving work culture. Don’t miss this opportunity to see physical activity in companies leading the charge from the inside!  ($150)
  • 9:00am-3pm – Track 2: Event Creation Workshop Events provide an amazing opportunity to showcase an active lifestyle in a community.  They can help to build awareness and support for active living in a community.  This one day workshop helps you learn about the pros and cons of creating new events for your community.  You will learn how to assemble the details about the research and development for an event plan.  Facilitated sessions will help you identify the best opportunities for your city.  Experts with experience creating events will present their secrets and best practices for creating impactful events.  A behind the scenes tour of Dominion Riverrock, the nation’s largest outdoor sports and music festival provides you with insight into inner workings of a major event created to promote Richmond’s riverfront.  If your organization is thinking of creating its own events, whether it is a 5k run or a huge multi-sports festival, you won’t want to miss the Event Creation Workshop on May 19. ($150)
  • 6:00pm  Dominion Riverrock Filthy 5k Mud Run! The Filthy 5k Mud Run kicks off Dominion Riverrock with some down and dirty fun. It’s not just a trail run with rugged terrain – as if the roots, rocks and uneven ground aren’t tough enough! Be prepared to trudge through the James River, rock hop across the dry way and climb, crawl and leap over other natural obstacles along the course. There may be an ice cold beer awaiting you (if you’re 21, of course), but first you have to crawl through a massive mud pit at the finish line!